FROM BAD COMPANY SECRETS
In my Bad Company Secrets talk, I shared one of my Claude workflows: the morning briefing that helps me find topics worth paying attention to. I use Claude for much more than research, and I want to help you use it across your own work too.
Start with the free setup workshop, or join the waitlist for the full course. You can choose both.
TWO WAYS TO GET STARTED
Start with the free setup workshop, join the course waitlist, or choose both. I’ll send details when they’re ready.
Give Claude the information it needs about who you serve, what you offer, and how you work. In this live build-along, you’ll create a reusable business context document, put it to use in Claude, and test it on a task from your own work.
Date to be announced.
Join the waitlistLearn to use Claude for different kinds of work, with hands-on builds you can adapt to your job or business. Join the waitlist and I’ll send you the course details when they’re ready.
Dates to be announced.
Join the waitlistSTAY IN THE LOOP
Select one or both. I’ll send you details when they’re ready.
WHAT WE’LL COVER
The morning briefing is one example. Claude Workflow Lab will explore how to use Claude across the work that keeps showing up in your week.
Investigate a customer, market, or business question; compare sources; check claims; and turn findings into a useful decision.
Sort what needs attention and draft replies and follow-ups.
Make sense of reports, build a dashboard, and check what the numbers mean.
Create content across formats and use Claude throughout a video production and editing workflow.
Turn messy material into a presentation, document, or simple tool.
Prepare for meetings, capture decisions, and keep next steps moving.
Set up reusable instructions and tasks.
You’ll learn where Claude needs context, where it needs access to another tool, and how to check its work.
FROM THE TALK
Download the fill-in-the-blanks template behind my 4:33 AM brief. Add your business, content pillars, newsletters, and sources, then follow the steps to schedule your own morning scan in Claude.
Get the free templateOTHER LINKS
ABOUT MEL
My career has crossed brand, marketing, revenue operations, retail, e-commerce, live events, and education. I’ve led work across the customer journey, taught digital marketing to hundreds of business owners, and spent years turning complex ideas into decisions teams can use.
Today I help marketing and brand leaders decide what AI changes for their positioning, GTM priorities, content, customer experience, and the way their teams work. I also teach professionals to use Microsoft 365 Copilot and other AI tools in their real work.
